How do you as a decision-maker survive the digital What is a channel jungle are you there at home like Tarzan in his den but does getting and justifying an additional budget for example feel awkward when you cant find a suitable way to verify the results achieved by different digital channels? I will ask you a few clarifying and mapping questions at the beginning. Is your lanned enough in other words are the marketing goals derived from your business goals mirroring them? And the goals further refined
Into channel-specific goals
What about the actual marketing measures i.e. implementation? How are What is a marketing results measured and success verified? Which channel works at which stage of the purchase process? Lots of questions and if none b2b email list of the above questions caused even a well Im not quite sure reaction I recommend diving deeper into the topic in this article. In this blog I go through how to plan and manage digital marketing as a whole so that both the strategic and tactical aspects of marketing are taken into account and thus reporting results and justifying
The need for additional budget
To the management will be much simpler in the future. In the future reporting results to management will be easy GI Lists with the help of a common language when your marketing is carefully. Planned using our MVG-MRACE® model . Justifying the budget need for digital marketing in the. Midst of changes in the competitive situation and customer behavior – this is how you create a common language with management
