Target group also in the long term when marketing will truly become Measures that both a competitive advantage and an enabler of growth. With the help of the MVG strategy Market-Value Growth you will get answers to e.g. to the following questions What kind of changes are occurring in customer behavior how does the purchase take place and what factors affect it? What exactly are your genuine competitive advantages why do customers buy from you? How do you convince the customer? What is your value proposition what does
Your customer want and what
Do you offer them – how do these combine into a value proposition? Customer experience how do you say your value proposition in different media and marketing materials? At what stage is business database your market? Differentiation factors what is the market talking about what are the absolute values and what is the level that must be exceeded when one can talk about a competitive advantage over others? Read also The MRACE® model meets the needs of digital marketing
Ad sales better than the
RACE model How can you report results to management if marketing goals havent even been set? Setting goals is at the center of all digital marketing. Feeling without goals is like being in a GI Lists foreign city or country for the first time at least without Google Maps or a navigator you grope aimlessly little by little getting more and more anxious. My short answer to the question in the title is reporting the results achieved by. Marketing is very difficult without a clear marketing strategy where the goals and the means to reach them are defined.