We have experienced many cases in which managers. Invite us to support them in the construction and execution of digital campaigns that are developed in parallel with actions in traditional channels. When the exercise is over and it’s time for evaluations digital actions are accompanied by a detailed metric report and an in depth analysis . For their part, the only thing the analogues leave is a sample of the published piece and an invoice. This is where we perceive injustice, as managers demand too much from digital even when the results are good but are lenient with the achievements of traditional channels. With this we do not mean that we expect the analogue .
What we propose is that great coherence
We understand the measurement limitations that these scenarios have. What we propose b2b leads is that great coherence and balance is needed to demand and evaluate each channel. Recommended video how to do digital marketing in a b2b business? We explain the critical aspects to develop a digital marketing strategy in a b2b business and address some current good practices. How to do digital marketing in a b2b business? We explain the critical aspects to develop a digital marketing strategy in a b2b business and address some current good practices.
There comes a time when the growth process
But this trend of improvement in achievements with static GI Lists resources is not infinite. There comes a time when the growth process a product of optimization – reaches a ceiling and stagnates. This is where the need arises to feed the management of digital actions with new resources. Thinking that digital is free or cheap is the beginning of a wrong approach that leads to meanness. Great digital projects are built with resources, tools and human talent. Of course, those projects that are or aspire to be large take advantage of available resources and optimization and avoid waste and conformism.