As the largest search engine in the world, Google processes billions of search queries every day.
Because Google handles so much information, it’s a valuable resource for businesses and advertisers who want to understand their audiences better. However, as the world moves toward a more private internet experience, the rules are changing.
Google Analytics 4 vs. Universal Analytics
Your site’s landing pages are crucial for converting leads and building a strong and loyal following. With GA4, you can see how much of your organic traffic is Whatsapp Database coming to a specific landing page. From there, you can determine if you need to direct that traffic elsewhere or if you need to do more to convert those visitors.
For example, if a lot of organic traffic is coming to a product page but not buying, it could be that you’re capturing the wrong kind of visitors. Perhaps most of the traffic is users who want more information and aren’t ready to buy immediately. With this information, you could adjust your landing page to appeal to these visitors or create a new landing page to rank for the same search result.
Overall, GA4 is expected to help you align your SEO marketing tactics to ensure the right pages are ranking for the right keywords. From there, you can adjust your messaging to build momentum and boost your bottom line.
Traffic acquisition report
Realistically, you want to dive deep into all the traffic sources leading people to your website. However, with referral traffic, you can see exactly which other sites people are using to find you.
To do this, type referral into the search bar of the traffic acquisition report. Add “session source” as another search dimension. From the GI Lists session source, choose the traffic source.