Do you want to learn what it is, how it works and how to apply tracking pixels in your digital marketing strategy? Then check out this guide and learn all about tracking pixels. Content: 1. How does pixel tracking work? 1.1. What about the Facebook Tracking 2. Cookies vs Tracking Pixel 3. How to implement a tracking pixel? 4. Are tracking pixels legal? And privacy? The world of digital marketing requires the creative application of various technologies and tools to optimize results. Through them, it is possible to obtain important metrics to evaluate the success and reach of your campaigns. Getting some essential notions is important in this optimization process. Thus, information such as number of accesses, date, location, or even read confirmations, can be difficult to obtain. That’s where the use of simple but very effective technology can transform your digital capture.
The difference is that the client’s browser
The tracking pixel, an element that can be applied to emails, websites and posts on some social media, allows obtaining user information. However, we recommend that the user learn how to use VPN to test the tracking pixel in different locations and, above all, avoid Algeria Email List staining his data with accesses from the computers he is using. How does pixel tracking work? The tracking pixel, as the name suggests, is just a “” or small digital element that is not visible to users. In many cases, a transparent 1×1 size image is used, but you can create other types of pixel tracking as well. The idea is to introduce this image together with the content, for example, in the body of a sent email. When the recipient’s computer tries to upload the content, it will need access to the server hosting the image.
The pixel can track the same user regardless of the device.
The server under our control may collect information such as access date, IP address, estimated location, device type, and even associate the user ID with Google or Facebook advertising platforms. So you find out who reads or ignores an email, the number of link hits, banner views, as well as demographic data with the most relevant locations. What about the Facebook GI Lists Tracking Pixel? What is tracking The Facebook tracking pixel is a famous example of applying the same technology discussed earlier. The Facebook Tracking Pixel application is essential for everyone who uses the Facebook Ads platform. This is because it guarantees that your page will only show ads that are relevant to the target audience, with a greater chance of conversion. It can also be used to measure the results of advertisements that you have published using the platform.