Many business owners, especially in the startup phase, don’t care about brand awareness. That’s why many influencer marketing campaigns are built around ROI. Unfortunately, this approach is not a good idea at all, especially in the following situations:
When launching a new product/service
In these cases, the importance of brand awareness should not be underestimated. You should also consider that the only way to stay relevant, especially in a competitive market, is to remain visible to current and potential customers. This is why we see so many logos almost every day, like Coca-Cola or McDonald’s.
Increasing awareness through influencer marketing
That’s why we provide a SERP checker tool so you can monitor your ranking in search rankings. If big brands need Ws Database this tool, you definitely need it too. After every SEO campaign, including those you run in relation to influencer marketing, you should monitor the results. If done right, you’ll find that influencer content can be a huge help to your SEO efforts.
There are many brands that can benefit from increased brand awareness. For example, consider a vitamin brand. People who purchase supplements, including vitamins, often do a lot of research and even test several brands before deciding which product to continue with. In these cases, a brand’s reputation has a significant impact on purchasing decisions. Additionally, it is important to learn about the brand, so brand awareness plays an important role.
Should you use SEO or influencer marketing
Launching a vitamin product means facing tremendous competition . When a brand is perceived as trustworthy, it becomes much easier to convince people to buy from it.
So where does SEO fit in?
You need backlinks to rank higher in searches. A well-executed GI Lists influencer marketing campaign can help you get backlinks from the influencer’s resources and other resources that trust that influencer when you launch a new vitamin product. And by doing this every time you launch a product, you can continue to get those essential high-authority backlinks.