What is Mental Trigger? One of the biggest difficulties of an entrepreneur is to sell their products. From choosing the appropriate channel to the approach to be used, everything is part of the selling process and, in this context, there are Mental Triggers. Mental Trigger is a technique of using words in order to lead someone to perform a certain action. Mental triggers are essential components of copywriting for product advertisements, in order to attract the consumer’s attention. In this sense, Mental Triggers are important for the selling process, as with them we can guide the customer during the act of purchase. In addition, this technique, when well used, can optimize the sales process and thus save time by being more objective and assertive. This technique is used by many sellers and advertisers. Therefore, we will show you what types of mental triggers are.es the customer.
This trigger gives the customer
These triggers are the best known and most used by sellers. 1 – Mental trigger of scarcity. This trigger is intended to generate a feeling of scarcity in the customer. In this way, your buying impulse tends to increase. There are several ways to use a scarcity trigger, including: Stock availability. Deadlines. Offer availability. The idea here is to Angola Email List provoke a feeling of urgency in the consumer. When a customer realizes that a certain product offer could end up missing out on a good opportunity, he usually gives in to the impulse. However, it is worth remembering that we cannot use them dishonestly. Therefore, use the Mental Trigger when it is really necessary. Otherwise, such an attitude can even create legal problems. So use responsibly! 2 – Mental trigger of authority. We use this trigger when an important or referring entity indicates.
One of the main ones is insurance.
In this case, this authority does not need to be a reference in the matter, it is enough just to be known. Currently, we see a lot of use of this trigger by digital influencers . Many brands hire influencers to recommend their products. These influencers, because they are highly popular, their followers, and also those who are not, end up seeing the GI Lists advertisement and buying. 3 – Mental trigger of affection. This trigger is intended to provoke a feeling of well-being in the viewer. In this type of trigger, the principle is to use figures that provoke sympathy. To illustrate, we can think of advertisements that use children or the elderly. We might also consider using crowd-pleasing background music, colors, and backdrops. This trigger uses affection as a strategy to create a pleasant feeling in the consumer. 4 – Trigger of retribution.
