Currently more and more companies are interested in the well-known Inbound Marketing because of its intelligent methodology. However, to achieve true success, it is necessary to fully understand how this process works. In this post we will explain how the 5 phases of the inbound marketing strategy work. So that you understand how it works in each one of them. After all, what is Inbound Marketing and why is it important. Inbound Marketing is a digital marketing strategy focused on attracting, converting and delighting future customers. Also known as Attraction Marketing, Inbound Marketing differs from the traditional marketing concept outbound marketing. Where companies draw people’s attention trying to sell a product, and is now based on the pillars of Digital Marketing. SEO, Content Marketing and Strategies in Digital Channels. With inbound, people are looking for your business, not the other way around.
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Attraction This step is aimed at attracting your target audience to your company’s channels. And it is precisely the attraction of these specific people that is the biggest challenge of this phase. For this, it is necessary to implement some strategies that will help you to capture this audience: content marketing Produce effectively relevant content that somehow Bhutan Email List helps your potential customers. Thus, you will attract more visits to your platforms. If you can provide what your persona is looking for, it will bring more interested people who will benefit from your product. Audience closer, you will need a channel where they will find what they are looking for. For this reason, websites are fundamental in their strategy. IF THE SEO is directly linked to the blog, because to attract people you need to be found, and to be found there is nothing better than appearing among.
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The first searches on Google. And SEO are techniques that will make your blog posts at the top of Google searches, in addition to certifying the quality of publications. Social media In addition to websites, social networks also play an important role in attracting GI Lists your personas. Through them you can release interesting content in a more dynamic and attractive way, so that more people are reached and led to your profile. In addition, they are also part of the capture and relationship phases. Campaigns In addition to what has already been presented, ads are also great sources of attracting potential new customers. Campaigns made at specific times will be able to attract your persona and help them with any problems or questions they have at that time. 2- Conversion After attracting interested people, it’s time to turn them into leads.